Attend This Fiercely Unique Event For Independent Professionals And Get Access To Everything You Need To Finally Have The Business And Success You So Ardently Desire.

 Dial in your marketing message and discover the only fully integrated system for attracting leads, turning leads into appointments, converting  prospects into clients, and getting referrals by design instead of by chance. 

Special offer expires on Friday, 3/13/20 At 11:59 PM EST

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Dear Friend,

It’s time to shatter limiting beliefs instilled in you by your industry, your family, your friends, and by so-called experts.

It’s time to revive, rejuvenate and ignite the fire inside you to have the business success you've dreamed of having.

Passion, profit and power can all be yours.

But, you can’t get there with the same input, strategies, and systems that have gotten you to where you are now.

CHANGE is necessary. CHANGE can be scary and exhilarating. 

You do NOT need more tactics. You do NOT need more information. 

Information without implementation leads to delusion.

And hyped-up, unproven information you try to implement leads to disappointment and frustration.

It’s time for you to take a stand and say “ENOUGH!”

It’s time for you to stop wasting your time, energy, and emotional bank account jumping from idea to idea, tactic to tactic, guru to guru and, instead:


The S3 Summit Holds The Key To Unlock The Door To Your Perfect Business and Life Vision.

Wouldn’t you love to stop dicking around with different marketing strategies, tactics, and new ideas, and JUST HAVE SOMETHING THAT WORKED?

Aren’t you tired of trying to figure it out and would love to just have it done so you no longer have to think about it? 

If you answered with a resounding, even if skeptical, “YES!” then you need to attend my breakout event, The S3 Summit, on October 2-4, 2020 in sunny Orlando, Florida.

(If what I’ve said so far doesn’t ignite a fiery passion inside of you, it either means that you don’t believe me, think this is hype, have been burned before by empty promises, or you've given up. I can help you overcome your skepticism, but I don’t have any inclination to help entrepreneurs who have mentally thrown in the towel and quit on themselves.)


  • No longer trying to figure out how to generate leads. Instead, having leads flow in at a rate you can control. 
  • Knowing with certainty that prospects would turn into clients without you or your team having to follow some complicated, manipulative selling system. (And even have prospects turn into clients if you don’t close the sale when you meet with them.)
  • Not being “happily surprised” when you get referrals or repeat business but, instead, having both happen with as much consistency as the sun rising in the east and setting in the west.

The S3 Summit: Breaking The Traditional Way A
“Seminar” Should Be Structured

I’ve been to a lot of events. Hell, I’ve put on a lot of events. But I rarely attend them anymore because they’re all pretty much the same. 

Some promoters hire A-list celebrities to speak, which is cool and creates a buzz. If you’re at a certain “level”, you might even get to meet them for 15 seconds and get your picture taken with them. That does have some value for social media.

Other event promoters who can’t afford top-tier celebrities bring in C or D-list celebs because, well, they feel they “should”. 

The problem is that all celebrities deliver their same stump speech to every Tom, Dick and Harry audience. Sure, they might motivate you but they do NOT move your business forward or put money in your pocket.


We are having a few outside speakers and ALL of them are my personal friends who are highly successful entrepreneurs. They are speaking as a favor to me and to serve you. (And for the helluva nice dinner I’ll be treating them to.) 

However, the majority of the S3 Summit will be done by me. More about that in a minute.

But, first, let’s talk about the...

The Two Types Of Events

The first is the bare-bones, no-frills event. The “guru” teaches and maybe has a few guest speakers. While this can be valuable, these events can also be mind-numbingly boring. (How many times can you hear the guru tell the same stories?)

The second is an over-the-top themed event with a big entertainment factor built-in. Entertainment is important and makes the event more valuable as well as enjoyable to attend. BUT, it should be TRANSFORMATIONAL ENTERTAINMENT. That’s entertainment that adds something to your business or your life. (You’re not lacking for pure entertainment-only options, are you?)

You will be entertained, surprised, and have an absolute BLAST at the S3 Summit. BUT, everything that happens, even the strange and bizarre things you’re going to experience, have a strategic purpose which is to put more money in your pocket and make you the undisputed champion of whatever it is you’re selling.

Pitch Fests Suck, But...

Nothing is worse than paying good money to attend an event, only to have speaker after speaker give a bullshit presentation with fake content, designed to sell you something. 

However, the new “en vogue” thing is for event promoters to tell you that no one will be selling anything. That is just plain stupid. 

One of the reasons to attend an event is to invest in resources and services that can help you. BUT, and it is a very big BUT (and I cannot lie), there is a difference between a speaker who delivers valuable content and offers a resource at the end, and a worthless sales pitch-only presentation.

Read this part carefully:

Will I have something for you to buy? You bet your bippy I will, BUT you will not need to invest in what I have for you. You’ll get everything you need from the presentations being delivered. The resources I offer will accelerate your results.

The S3 Summit is your self-contained ticket to extraordinary success. Nothing other than the COMPLETE BUSINESS GROWTH SYSTEM I share with you in detail is necessary for you to get from where you are to where you want to be.

Strange Things Will Happen

Forget everything you know about run-of-the-mill marketing and sales events. The S3 Summit will be the most original, fresh, unique and valuable event you’ve ever attended. Period.

You will experience what some might even call “odd” occurrences.

(Listen, I am a bit strange, and so are you. Don’t believe me? Read this blog post.

But everything that happens, happens with the express purpose of making you more successful. Everything. You may not understand how or why certain things occur, but at the end of each day, I will explain the method behind my madness. It will be like a magician explaining how his illusions work.

The Mind-Altering, “Send Your Success Into The Stratosphere” Content

Let’s start with what “S3” means, and it’s not the Amazon service. 

“S3” stands for sell, serve, and succeed. And that’s what forms the nucleus of the S3 Summit, but probably not in the way you’re thinking.

Here’s how the S3 Summit stands head and shoulders above EVERY other conference you’ve ever attended.

Remember how I said you don’t need any more “tactics” or disjointed strategies? YOU DON’T. 

More random information, no matter how good it is, will only add additional layers of stress to your already over-the-top busy life. 

Finding the time to learn new stuff, figuring out how to apply it to your business, and then actually implementing everything is a daunting task. 

Do you really need more shit to add to your to-do list?


You need a comprehensive SYSTEM that covers ALL of the foundational marketing and sales strategies necessary to send your PROFITS into the stratosphere while REDUCING YOUR STRESS LEVEL and WORKLOAD.

What A Complete “Business Growth System” 
Must Include:

1.   You need a cost-effective, scalable SYSTEM for generating a consistent flow of new leads. Without new leads, you are dead in the water. Your business will stagnate and you will suffer. However, you need quality leads. And that’s what you’ll learn* on day one of the S3 Summit. At the end of the first day, you’ll have a SYSTEMATIC methodology for generating high-quality leads. You’ll finally be able to end your search for what works. You’ll know, beyond a shadow of a doubt, that you finally have a predictable SYSTEM for consistently generating leads for your business.

*Marketing “gurus” teach not to use the word “learn”, claiming that people don’t want to learn things. They say use softer words like “discover”. That may be true, but someone who isn’t into learning should NOT attend the S3 Summit.

2.    So, leads are coming in, but leads are NOT prospects. A “lead” is someone who fills out a form on your website or calls your office for more information. Prospects are people who book an appointment with you and show up for that appointment. It doesn’t matter if that is a meeting in your office or a “virtual meeting”. 

During day two of the S3 Summit, we’ll cover a complete SYSTEM for turning leads into hot, pre-qualified prospects. We’ll start with the very first contact your prospect has with you, whether that’s online or on the phone. (If leads are calling your office, I guarantee that YOU ARE LOSING MONEY because your phone is NOT being answered properly. That problem ends at the S3 Summit.)  

After the prospect schedules the initial appointment, the second part of the SYSTEM automatically kicks in. This is about pre-framing the meeting with you so your prospects think of you as being the very best* at what you do. The DOMINANT FORCE.

The SYSTEM gets your prospect so fired-up about meeting with you, they would rather crawl across broken glass than miss their appointment.

*If your prospect isn’t interested in working with the best and paying a premium for the privilege of working with you, then we don’t want them wasting your time and clogging up your prospect pipeline.

So, let’s do a quick review:

At the end of day one, you’ll have a SYSTEM for generating high-quality leads.

At the end of day two, you will have a SYSTEM for turning those leads into prospects who are eager to meet with you. 

You’ve probably figured out what the majority of day three is about, right? 

If you guessed that it’s about turning prospects into clients, give yourself a pat on the back. (It wasn’t that hard to figure out, so don’t get too high on your horse.) 

Keep in mind that, up to this point, the SYSTEM has done everything for you and has you talking to a prospect who is READY TO BUY or, at the very least, HIGHLY MOTIVATED TO WORK WITH YOU. With that said...

You Still Have To Close The Sale 

Everything else is just talk. 

So, during day three of the S3 Summit, you are going to learn the easiest, elegant sales SYSTEM on the planet so you CLOSE THE SALE, GET THE MONEY, and DO IT IN A WAY THAT’S COOL. No bullshit, manipulative stuff. The SYSTEM is designed to get the prospect to ask you to buy.

Will you close 100% of the people you talk to? Of course not! That’s where the second part of the closing SYSTEM kicks in. It's an AUTOMATED PROCESS that gets triggered after an appointment but no sale. 

The SYSTEM gets the prospect to realize that he’s made a huge error not hiring you and stirs up their emotions to a point where they are practically crawling back to you, begging you to take them on as a client.

What About The “Serve” Part Of The S3
“Sell. Serve. Succeed.” Mantra?

I’m going to assume you do an impeccable job serving your clients. (If that’s not the case, you’ve got bigger issues than the S3 Summit can help you with.) 

I’m talking about “serve” as a marketing and sales function in your business. So, on day three of the S3 Summit, you will also learn a complete SYSTEM for automating client follow-up so it strengthens your relationship with them, produces repeat business (depending on what you’re selling), and automatically generates a reliable, predictable, steady flow of REFERRALS. How cool will that be?

Are you beginning to see and feel the difference between the S3 Summit and other conferences, boot camps, seminars, etc.?

Everything you need to succeed at a higher level delivered to you in a step-by-step entertaining, unique, and somewhat “strangely fun” environment. The word “Ultimate” is over-used and is patently false in most cases. (Hell, I’ve overused it for products I’ve created for myself and clients.) 

But, when designing the S3 Summit, I wanted to make it not only a different experience for you, but also deliver to you a COMPLETE SYSTEM that integrates all of the major sales and marketing functions for your business. 

My goal is to make the S3 Summit the best, most valuable, and important experience of your business life. And that, my friend, is what I’m going to deliver. The only question is, will you be part of it?

The Big Fight I Had With Karen

It was over money.

No, not personal finances. We’re doing just fine there, thank you.

The fight was about the S3 Summit ticket price.

After I told Karen what we were going to deliver to attendees, she wanted the admission price to be substantial with “early-bird” tickets starting at $997 and increasing from there.

My argument was that this was our coming-out party. Sure, we’ve done intimate events in the past, but nothing close to the magnitude of the S3 Summit. I wanted ticket prices to be low so we could set the entrepreneurial world on fire and get as many people to attend as possible. Because I know that once someone experiences the first-annual S3 Summit, it will be their “must attend” event of the year. 

Let there be no doubt in your mind; the S3 Summit should garner a ticket price of at least $5,000. And that is my goal for future Summits. 

But for our inaugural event, the saying “you get what you pay for” is wildly incorrect. YOU WILL BE GETTING FAR MORE THAN YOU PAY FOR. IN FACT, THE VALUE VS. PRICE IS so far out of proportion, it’s not even funny.

Anyway, Karen and I came up with a joint solution to pricing the event, and here it is:

There are two levels:

S3 Summit Standard. This is your admission to the event, the experience, and all of the sessions. The ticket price is $297 per person.

S3 Summit Elite. This includes your admission to the event, the experience and all of the sessions, preferred seating, a meet and greet wine reception with Karen, the S3 speakers, and me, a signed copy of my NEW book, “DOMINATE”, that’ll be launched at the Summit and other surprises. The price for an "Elite Level" ticket is $497.

However,  when you get your tickets before Friday, March 13th, 2020, at 11:59 ET, you get TWO special bonuses!

Limited Time Bonus #1:

Buy one ticket and the get a second ticket for FREE. This means YOU CAN BRING your key associate for FREE. Buy a "Standard" ticket and get one FREE. Buy and "Elite" ticket and get one FREE.

Limited Time Bonus #2:

Get instant access to my $297, "How To Create A Video Sales Letter" masterclass for FREE!

You'll receive my video sales letter template which is designed for professional services providers to use to get hot prospects to book appointments. In addition to the template, you also receive a video tutorial about how to most effectively use it.

Both these bonuses disappear on Friday, March 13th, so click the button below and get your tickets now.

Remember, the special offer expires on Friday, March 13th at Midnight EST.

Why hesitate? 

Take care of this now.

If something vital comes up between now and up to 30 days before the S3 Summit, and you need to cancel, we’ll refund your ticket price. (However, missing this event would be one of the biggest, most costly mistakes of your business life. I can promise you that.) 

Go here to register now: 

Kick butt, make mucho DEEnero!

Dave Dee

P.S. If you’re hesitating or “need to think” about registering for the S3 Summit, it might not be right for you.

Maybe you are thinking, “Will what I learn work for my business?” Nope, it won’t, unless you apply it. I’m not being facetious, just factual. 

If you sell professional services of any kind, you need to generate leads, turn those leads into appointments, convert appointments into sales, deliver on your promises, and get referrals. 

That’s what the S3 Summit is all about, but, unlike other events, you are going to learn a COMPREHENSIVE SYSTEM for making it happen instead of a pile of disjointed tactics. The excuse “But my business is different,” simply doesn’t fly.

Maybe you’re concerned you won’t be “comfortable” at the event because I’ve told you it’s going to be “shockingly unique”, “unusual”, and even “strange”. 

It's going to be all of those things and more. And I hope parts of the Summit make you step outside your comfort zone because that’s where all breakthroughs happen.  

You can keep going to the same old conferences and doing the same things, but that’s not going to catapult you to the levels of success you ardently desire and that you and your family deserve. You need a change and a SYSTEM. That is what the S3 Summit is going to provide you with. 

Save your seat now by clicking on the button below!

Select Your S3 Ticket Option:
General Admission
S3 Summit Standard
3 Full Days of Live Event

S3 Summit Elite
Preferred Seating
Exclusive Meet and Greet Wine Reception
A Signed Copy of Dave's NEW book, “DOMINATE”

The S3 Summit!
October 2-4, 2020!
In Sunny Orlando, Florida!
Copyright 2020 
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